It is said that it is the nature of a devotee to constantly apply his mind, energy, words, ears, etc., in hearing and chanting about Krishna. This is called Krishna consciousness, and for one who is rapt in hearing and chanting about Krishna, the subject matter never becomes hackneyed or old. That is the significance of transcendental subject matter in contrast to material subject matter. Material subject matter becomes stale, and one cannot hear a certain subject for a long time; he wants change. But as far as transcendental subject matter is concerned, it is called nitya-nava-navāyamāna. This means that one can go on chanting and hearing about the Lord and never feel tired but remain fresh and eager to hear more and more.
This is a section of the book “Vrindavana Lila”.
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