If there is even one man to two men or a small party who are chanting Hare Krishna, that will increase also the book sales.
“Hearing and chanting are essential processes for sankirtana. So if someone is hearing us singing on the street, or if he is purchasing one book and if he reads sincerely, these two activities are the same. So if there is any occasion of necessity, if there are not very many men available or if there is prohibition by the municipal authorities, something like that, we may assign everyone for distributing our literatures, there is no loss for that. But it is always better if there are also some devotees chanting loudly on the street. If there is even one man to two men or a small party who are chanting Hare Krishna, that will increase also the book sales. So if there are sufficient men, and if we have got sanction by the authorities, it is always better to have at least a small party chanting along with as many distributers of books as possible.”
Letter to Ravindra Svarupa — Bombay 5 January, 1973
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